AS MEDIA Coursework Assessment Details

In the Main task there are THREE areas you will be assessed on and the TOTAL mark is out of 100:

• Research & Planning worth up to 20marks
• Construction worth up to 60 marks
• Evaluation worth up to 20 marks

Although you will be working in groups, you will be assessed individually for your contribution to each area.

Reasearch & Planning

You will show evidence of your research and planning by using a blog. Research and planning includes:

• research into similar products and a potential target audience
• organisation of actors, locations, costumes or props.
• shotlists, drafting, scripting or storyboarding
• time management
• appropriate digital technology or ICT in the presentation

Construction

These are the elements you will be assessed on for the construction of the product (the finished film):

• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions and other effects selectively and appropriately for the task set;
• using sound with images and editing appropriately for the task set;
• using titles appropriately.

Evaluation

These are the questions you must address in your evaluation:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?